Chosen C, Ndukwe-Tochi, Gazie S. Okpara, and Agu G. Agu. 2026. “Consumer Response to Online Reviews: Mediating Role of Perceived Usefulness and Insights from Purchase Intention Models”. JORMASS | Journal of Research in Management and Social Sciences 12 (1):99-107. https://jormass.com/journal/index.php/jormass/article/view/126.