CHOSEN C, N.-T.; OKPARA, G. S.; AGU, A. G. Consumer Response to Online Reviews: Mediating Role of Perceived Usefulness and Insights from Purchase Intention Models. JORMASS | Journal of Research in Management and Social Sciences, [S. l.], v. 12, n. 1, p. 99–107, 2026. Disponível em: https://jormass.com/journal/index.php/jormass/article/view/126. Acesso em: 25 jun. 2026.