Onya, V. O., Oloveze, A. O., Chukwuoyims, K. E., Ogugu, F. C., & Ogbonna, C. (2026). Can we go green and be sustainable? Examining sustainable purchase behavior and green marketing of alcohol-free drinks. JORMASS | Journal of Research in Management and Social Sciences, 12(1), 29–35. Retrieved from https://jormass.com/journal/index.php/jormass/article/view/112